This page contains affiliate links. We may earn a commission if you purchase through them, at no additional cost to you.
Updated 6/13/2026
Key facts
Made for: Shopify merchants
How to choose an email marketing app
Email marketing tools can become a core revenue system for a Shopify store, especially when they handle abandoned carts, post-purchase flows, welcome sequences, and customer segmentation.
The best option depends on list size, automation needs, SMS support, reporting depth, and how much control you want over templates and targeting.
What to check before choosing
- Confirm Shopify integration depth, including product blocks, customer events, cart recovery, and order-based automation triggers.
- Compare pricing by contact count and message volume, because email tools can become expensive as a store grows.
- Look for segmentation, deliverability controls, A/B testing, and revenue attribution that are clear enough for weekly decisions.
- Review whether SMS, popups, forms, and customer profiles are included or require separate tools.
Best for: Shopify merchants who want to improve repeat purchases, recover abandoned carts, and run lifecycle campaigns without rebuilding their marketing stack.
Listing here is not an endorsement that Shopify Flow fits every store. Confirm current pricing, integrations, support terms, and refund policy on the provider's site before purchasing.
Alternatives
Other ecommerce marketing apps to compare
- SendWILL Popup Email Marketing Free plan or pricing varies / Rating 4.9
- UpPromote Affiliate Marketing Free plan or pricing varies / Rating 4.9
- Shopify Messaging Free plan or pricing varies / Rating 4.8
- Omnisend Email Marketing & SMS Free plan or pricing varies / Rating 4.8
- Klaviyo: Email Marketing & SMS Free plan or pricing varies / Rating 4.7
- Wishlist Hero Free plan or pricing varies / Rating 4.7
Sponsored partner
Building or testing a Shopify store?
Shopify's app ecosystem is the source for many tools compared on Pilot Picks. Use this link if you want to review Shopify's current trial and app marketplace before choosing apps.
FAQ
What does Shopify Flow do?
Pricing: Free. Flow makes it easy to build custom workflows to automate marketing, order fulfillment, inventory management, fraud prevention, and more. Boost prod...
How much does Shopify Flow cost?
Shopify Flow offers a free plan or usage-based pricing. Confirm current pricing, plan limits, and any trial terms on the provider's site before committing.
Is Shopify Flow right for my store?
Shopify merchants who want to improve repeat purchases, recover abandoned carts, and run lifecycle campaigns without rebuilding their marketing stack. This tool is aimed at shopify merchants.
What do users say about Shopify Flow?
Shopify Flow currently shows a public rating of 4.7 based on 10899 reviews. Read recent reviews for the most accurate picture of support quality and reliability.